3 Things to Always Remember About Social Media Marketing

  1. NEVER SPAM people. Post relevant, friendly content. For example: “tips and tricks” associated with your industry and target market interests, post pictures of events that your employees have attended, and ask industry relevant and fun questions.
  2. ALWAYS respond to people's comments, suggestion, and especially critiques. But don't get defensive or negative in your responses. Be positive and appreciative.

Hexadecimal Color Codes

Hexadecimal is a numerical system with a base of sixteen unique digits.

Web colors can be defined by a hexadecimal system that goes from the number zero to the letter F.

0 1 2 3 4 5 6 7 8 9 A B C D E F

Count them! There's sixteen digits! Imagine that!

Okay now think of those digits as a sliding scale where zero is all the way "off" (or black) and the letter F is all the way "on" (or white).

TV Commercials for Lawyers

A television commercial done right, with high production value and proper target marketing, has multiple benefits that can attract more and more prospective clients.

    Advertising on TV has an underlying message that your firm is successful at what it does, thus building trust in your practice. Your clients think "if they're on television, they have the money to advertise, so they must be winning cases."

Content is Expensive

What They Don't Tell You About Content

There is a lot of Search Engine Optimization (SEO) material out there that perhaps is "cashing in" on the get rich quick motif:

One of the most powerful steroids for your website's SEO is to get inbound links from external sites. Well, how do you do that? EASY! All you gotta do is write great content that people are attracted to and find valuable and interesting enough to share with their audience. Your content just has to be the best on the subject, and outshine all other websites centered on your very topic.

Not necessarily.

Content Marketing on the Internet

First off, content is king. Basically, your site has to look like it knows what it's talking about, well actually it has to prove that it knows what it's talking about. The more valuable content you have on your site the more valuable your site will inherently become. Google likes big sites with a lot of rich content. Content is your first step, but it should be a never ending process in maintaining your site. After your core pages, (Home – About Us – Contact Us, etc.) you should implement someway to consistently update content.

Social Marketing

Conversation is Free Marketing

Use your website to communicate with your audience, clients, friends. With blogs, forums, and continually updated content you can begin conversions that will strengthen the relationship with your clients while simultaneously adding valuable content to your site.

Easier said than done. It will take some wherewithal. But if you can stick with it, your business will be better for it. A strong community can do big things.